Brief

Every project begins with an idea. Perhaps you know you need photos, but you're unsure what kind or where to start. Don't worry! I'll help you with all of that. Please fill out the following questionnaire to discover what your brand needs.

Name

First Name

Last Name

Company name

Website

Please add your brand's website or social media profile.

What service or product do you offer?

Describe an overview of your brand and its offering. How did the business begin? Do you have a team, remote or in-house? Do you have a point of sale? Do you sell it directly? Do you promote it online?

What are your objectives?

Why do you need pictures of your brand? What business goals do you want to achieve with this collaboration?

Describe your brand in 3-5 words

How do you want your audience to identify the personality of your brand? Is it playful? Luxury? Grungy? Nostalgic? Minimal? Quirky? List below, and don't be afraid to be bold and brave to stand out from the crowd.

Who is your target audience?

Who are your customers? What is their age, gender, location, and behaviour? What does your customer do on a Saturday morning? It's important to be as niche and descriptive as you possibly can.

Message

What message do you want to communicate to your audience? What do you want your audience to do or feel when they see your photographs?

Tone

Every successful brand has a firm tone of voice when communicating messages. Is your tone formal, fun, serious, reliable, elegant, youthful, or mature? Try to choose words that are different from the brand words above.

Competitors

Who are your market competitors? Consider brands in your industry, location, and those targeting the same or similar customers. Do you like or dislike their branding or offering?

USP (Unique Selling Point)

What makes your brand better at what you do than others? What makes you stand out from the crowd?

Inspirations

What inspires you? List brands, products, songs, decades, genres or anything that brings you joy and represents your brand.

Where will you be using the photos?

Each medium has its respective format and purpose; thus, the photographic style, dimensions and composition will vary depending on your needs. Please list if you require content for your website, Instagram feed, Instagram Stories, printed collateral, packaging, outdoor advertising, et cetera.

What is your budget to invest in the photography of your brand?

Each project is different, and the cost will depend on the needs you have for your brand. Maybe right now, you need process photography or product photography, or maybe you need a visual concept for your brand.

Additional comments

It's your last chance to add any other relevant info! Is there anything that you strongly dislike and want to stay away from?