Client: DIAGEO

Project: Mezcal Pierde Almas

Cocktails: Chloe Byrne / Chila Oaxaca

Production: Eucalipto Studio

Photography, concept, and art direction: Shava Cueva

My photographic services include the creation of visual concepts according to the communication and style of each brand.

With Mezcal Pierde Almas the objective was to update its visual communication to show the brand in an elegant way without moving away from the artisanal, highlighting the bottle and cocktails made with mezcal. 

My proposal was to use a palette of light tones that complement the label design and contrast with the colors of the cocktails.

As props, I decided to use Oaxacan rocks and handmade textured papers made of agave fibers and plants to connect the artisanal and rustic process in the elaboration of mezcal.